Having the right skills and knowledge in the field of digital marketing can open up a world of job opportunities for young individuals right after completing their 12th grade. Digital marketing is a rapidly growing industry that plays a pivotal role in promoting businesses and brands online.
As businesses increasingly move their operations to the digital realm, there is a high demand for professionals who can effectively navigate the complex world of online marketing.
In this article, we’ll explore the top 10 professional courses after class 12th that are job-oriented, with a focus on courses related to digital marketing.
Meaning of Professional Courses
Professional courses are specialised educational programs designed to equip individuals with the knowledge, skills and expertise required to excel in specific fields or industries. These courses are typically tailored to meet the demands of a particular profession or career, providing in-depth training and practical experience. They aim to prepare individuals for job roles that require a high level of expertise and competence.
Professional courses cover a wide spectrum of disciplines, ranging from healthcare, engineering and finance to digital marketing, law and management. Completing a professional course especially in digial marketing often leads to certifications, degrees or diplomas that enhance one’s employability and job prospects in the chosen field. These professional courses after class 12th are highly job-oriented, focusing on practical application and real-world skills, making them an essential pathway to career success.
Why You Need to Choose Professional Courses after Class 12th?
Professional courses after class 12th hold significant importance in today’s competitive job market. They provide specialised knowledge and skills that align with the demands of specific industries, making individuals more attractive to potential employers. These courses bridge the gap between academic learning and practical application, ensuring that graduates are well-prepared for the challenges of their chosen professions.
In addition, professional courses after class 12th often lead to recognised certifications or degrees, which can significantly boost one’s career prospects and earning potential. They serve as a testament to an individual’s expertise and dedication, setting them apart from their peers. Employers value candidates with relevant professional qualifications, as they tend to require less training and can contribute immediately to the organisation.
Top Professional Courses After Class 12th
BBA in Digital Marketing
A Bachelor of Business Administration (BBA) in Digital Marketing is an undergraduate degree program that provides a comprehensive understanding of digital marketing principles and practices. This course is widely chosen professional courses after class 12th and is designed to equip students with the skills and knowledge needed to excel in the world of online marketing. Students will learn about various digital marketing techniques, including search engine optimisation (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, content marketing, email marketing and web analytics.
BBA in Digital Marketing programs often include practical training, internships and real-world projects, allowing students to gain hands-on experience. Graduates of this program can pursue careers in various digital marketing roles, such as digital marketing manager, SEO specialist, social media strategist and content marketing manager.
Diploma in Digital Marketing
A Diploma in Digital Marketing is a shorter and more focused program compared to a BBA. It is designed to equip students with practical skills and knowledge required to succeed in the digital marketing industry. The curriculum of a diploma in digital marketing covers a wide range of topics, including SEO, SMM, PPC advertising, content marketing, email marketing and web analytics. This program is a great choice for students looking to enter the workforce quickly and gain hands-on experience.
Diploma in Digital Marketing programs typically have a shorter duration compared to a traditional degree, making them a time-efficient option for those eager to start their careers in digital marketing. The practical training offered in these programs is particularly valuable, as it enables students to apply their knowledge in real-world scenarios.
Certificate in Social Media Marketing
Social media is an integral part of digital marketing and many businesses are leveraging various social media platforms to promote their products and services. A Certificate in Social Media Marketing is one of the top professional courses after class 12th focuses on the use of social media platforms to promote businesses and brands effectively. This program covers topics such as social media strategy, content creation, social media advertising and social media analytics.
Students who complete a Certificate in Social Media Marketing can find job opportunities in social media management, community management, content creation and social media advertising. With the ever-increasing importance of social media in the digital marketing landscape, this course equips students with essential skills and knowledge.
Google Digital Garage Certification
Google Digital Garage is an online certification program and a top professional courses after class 12th that provides a comprehensive overview of digital marketing fundamentals. This program is ideal for individuals who want to start their journey into the world of online marketing and are looking for a reputable certification. The Google Digital Garage certification covers a wide range of topics, including SEO, SMM, PPC advertising, content marketing and email marketing.
One of the advantages of the Google Digital Garage program is that it’s free and accessible to anyone. The course is structured in a user-friendly manner, making it suitable for beginners. The certification from Google is recognised globally and can significantly enhance your employability in the digital marketing field.
HubSpot Academy Certification
HubSpot Academy offers an online certification program that provides training on various digital marketing tools and platforms, including HubSpot CRM, HubSpot Marketing Hub and HubSpot Sales Hub. HubSpot is a widely used marketing automation platform that many businesses rely on to manage their marketing efforts effectively.
By obtaining a HubSpot Academy certification for a professional courses after class 12th, you can demonstrate your proficiency in using these valuable tools, making you an attractive candidate for digital marketing positions. The certification program covers a range of topics related to inbound marketing, content marketing, email marketing and customer relationship management.
Facebook Blueprint Certification
Facebook is one of the most prominent social media platforms and its advertising capabilities are extensive. The Facebook Blueprint Certification is an online program that provides training on how to use Facebook’s advertising platform to create and manage effective ad campaigns. This certification is particularly valuable for individuals interested in a career in social media advertising and paid marketing.
The Facebook Blueprint Certification covers topics like ad targeting, ad creation, ad optimisation and ad performance measurement. With this certification, you can demonstrate your expertise in leveraging Facebook’s vast user base to reach your target audience effectively.
LinkedIn Marketing Solutions Certification
LinkedIn is the go-to platform for professional networking and business-related content. The LinkedIn Marketing Solutions Certification is an online program that provides training on how to use LinkedIn’s advertising platform to reach a professional audience. This certification is valuable for individuals interested in B2B (business-to-business) marketing and reaching a more professional demographic.
The program covers various aspects of LinkedIn advertising, including sponsored content, sponsored InMail and display ads. With this certification, you can demonstrate your ability to create and manage LinkedIn ad campaigns that target business professionals and decision-makers.
YouTube Certified Creator Certification
Video marketing is a powerful tool in digital marketing and YouTube is the leading platform for video content. The YouTube Certified Creator Certification is an online program that provides training on how to create and grow a YouTube channel. This certification is ideal for individuals interested in video content creation and marketing.
The program covers topics such as video production, channel growth strategies, audience engagement and YouTube analytics. With the YouTube Certified Creator Certification, you can prove your expertise in producing and promoting video content on one of the largest video-sharing platforms in the world.
SEMrush Academy Certification
SEMrush is a popular SEO and digital marketing tool used by professionals and businesses worldwide. The SEMrush Academy offers professional courses after class 12th for students and is an online program that provides training on how to use SEMrush’s SEO and PPC tools to improve website traffic and rankings. This certification is ideal for individuals interested in SEO and search engine marketing.
The program covers various aspects of SEMrush, including keyword research, competitive analysis, on-page SEO optimisation and pay-per-click (PPC) advertising. With this certification, you can demonstrate your ability to leverage SEMrush to improve the online visibility of websites and drive more organic and paid traffic.
Webcademy Digital Marketing Certification
Webcademy offers a comprehensive digital marketing certification program that covers various aspects of online marketing, including SEO, SMM, PPC advertising, email marketing and content marketing. This program is designed to provide students with a well-rounded understanding of digital marketing principles and practices. This is one of the most opted professional courses after class 12th.
Webcademy’s Digital Marketing Certification includes practical training and real-world projects, enabling students to gain hands-on experience in the field. The program equips students with the skills and knowledge needed to excel in various digital marketing roles.
Tips to Choose the Best Professional Courses After Class 12th
Assess Your Interests and Goals: Begin by identifying your interests, passions and long-term career goals. Choose a professional course that aligns with your personal aspirations and offers a pathway to your desired career.
Research the Industry: Investigate the specific industry or field you want to enter. Understand the current job market, demand for professionals in that sector and potential career growth opportunities.
Accreditation and Recognised Institutions: Ensure that the course and the institution offering it are accredited and recognised. A reputable certification or degree from a well-regarded institution will enhance your credibility and job prospects.
Curriculum and Practical Training: Review the course curriculum to ensure it covers relevant and up-to-date topics. Practical training, internships or hands-on experience are crucial components, as they prepare you for real-world challenges.
Cost and Return on Investment: Consider the cost of the course and the potential return on investment. Evaluate the expected salary or job opportunities after completion to determine if the course is financially viable and worth pursuing.
The Bottom Line
Digital marketing is a dynamic and rapidly evolving field that offers numerous job opportunities for young individuals looking to kickstart their careers after completing their 12th grade. The professional courses after class 12th mentioned in this article cover a wide range of digital marketing topics, including SEO, SMM, PPC advertising, email marketing, content marketing and more.
Whether you choose to pursue a degree, diploma or certification, these programs can provide you with the skills and knowledge needed to thrive in the world of online marketing. With the right qualifications and practical experience, you can embark on a rewarding career in digital marketing and contribute to the success of businesses and brands in the digital age.